Sarah Linden is a seasoned executive with over 20 years of experience in management, marketing, strategy, and entrepreneurship with expertise in a variety of industries: food and beverage, natural foods, personal care, infant care, fashion, B2B, vapor, and cannabis.
Currently, Sarah is the Founder and CEO of Generation V, a retail chain in the highly regulated vape industry, and Grateful Green, a retail chain with six hemp-derived cannabis dispensaries. Sarah has grown Generation V into the premier vape store in the Midwest, with 19 retail locations across Nebraska, Iowa, and South Dakota.
Sarah serves on the board of several state trade organizations. She founded and has served as President of Nebraska Vape Vendors Association for the past 5 years. After serving as President of Iowans for Alternatives to Smoke and Tobacco for 4 years, she now holds the position of Vice President. She previously served on the Board of Directors of the New York Chapter of the American Marketing Association (AMA) for 5 years in integral roles and has been a guest speaker and lecturer at several universities throughout the country. Additionally, Sarah holds an advisory position for several start-ups.
Sarah has a BS in International Business with a focus on international marketing from the University of Nebraska and graduated Summa Cum Laude from New York University Stern School of Business with an MBA in Marketing, Strategy, and Entrepreneurship.
Before founding Generation V, Sarah worked as a Brand Manager for large consumer packaged goods companies such as Nestle, ConAgra Foods, and Energizer.
Sarah was born and raised in Lincoln, Nebraska. She has lived all over the world to pursue her career including Japan, Australia, New York City, San Diego, and Los Angeles, but has since moved back for “The Good Life” and resides in Lincoln with her husband and two children.